•Social Media Curator

   REELZ Channel Network | Dec 2023 - Oct 2025

• Supported end-to-end strategies across social media and digital properties, multiple television properties, production properties, production partners, and vendors - driving audience growth, engagement, and real-time performance​

• Curated user-generated content (UGC) and sponsored social posts aligned with brand and network guidelines

• Worked on REELZ social footprint 5x across various social platforms and two OI walls while supporting flagship series On Patrol: Live to support and sustain national prominence - Trending top 5 on X nearly every weekend and generating 40B+ social impressions

• Monitored and engaged social comments, reviews, follower engagement, and direct messages - supporting social and digital audience growth and viewership 

• Aided in directed large scale operations during live broadcasts backing cross-functional social team in real time while delivering curated content and social trending numbers to management for best-in-class reporting and insight for network and production executives

• Digital creations, updates, and support: B2B & B2C marketing, creation and scheduling of email & newsletter blasts, multimedia, digital quiz creation & publishing, web updates, landing pages, digital entry forms, embedded video vignettes, permalink & short code URLs, troubleshooting, etc. 

• Managed scheduled and native posts & quizzes across multiple social platforms

• Designed social and web graphics highlighting typography and embedded multimedia assets 

• Backed the social and digital rollout for the REELZ+ streaming platform through social direct messaging and digital marketing aligning audience growth strategy with subscription and platform adoption goals​​​​​​​​​​​​​

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•Social Media Manager

   CONNECT Media Inc. | Dec 2021 - April 2023

• Ran the company social media department overseeing 40+ platforms daily across company, client, and offshoot accounts

• Developed and executed content calendars for organic/native posting and paid campaigns

• Created ad sets and paid social campaigns to support client goals

• Analyzed social media performance metrics and generated analytic reports

• Produced creative copy, graphics, and multimedia content

• Daily monitoring/engagement of social followers and potential UGC

• Conducted and reported keyword research to improve reach, engagement, and discoverability ​​​​​​​

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•Marketing and Social Media Manager

   ROCKBOARDZ | May 2021 - Aug 2021

• Led and mentored a team of 7 interns, creating/delegating social and marketing projects

• Managed social media accounts, content publishing, and analytic tracking

• Created and optimized ad sets and marketing campaigns

• Daily monitoring/engagement of social followers and potential UGC

• Developed and executed content calendars for organic/native posting and paid campaigns

• Set up full email marketing platform and digital web store creation

• Oversaw merchandise promotion, blog content, and website updates​​​​​​​​

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•Social Media Mrkt Manager and Digital Lead

  The Diamond Studio | Aug 2020 - May 2021

• Ran the company social media overseeing numerous platforms daily across company’s main and offshoot accounts

• Created ad sets and paid social campaigns to support client goals

• Analyzed social media performance metrics and generated analytic reports

• Digital updates and content creation for E-Commerce widget-based website

• Executed build and publishing of digital newsletters and email blasts

• Monitored engagement, comments, and direct messages to support audience growth

• Produced creative copy, graphics, and multimedia content

• Garnered organic social followers/likes on monthly basis​ 

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•Photo Revision, Graphic Design, Web Updates

  Maxion Design | May 2020 - Aug 2020

• Photo Edits & Revisions

• Logo Creation & Updates

• Business Cards

• Power Point imaging & layouts

• Graphic Design: Social & Web

• Multimedia: Social & Web

• Company website updates/maintenance ​​​​​​

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•Live Event Marketing, Website Design, Merchandise

  Kommunity PM | Sept 2010 - Present

• Event Marketing: Live shows, Live hosting events, Fan meet & greets, Tours, Album & single releases, DJ performances, Video release promotion, Talent interview promotion, etc.

• Social Media Content: Platform page creation & maintenance, Profile headers, Banners, Copy, Event pages, etc.

• Social and Digital Marketing: Reels, targeted CTAs, Data driven scheduled native posts, Click bait, Specialized fan & viewer audio downloads, pop ups, targeted website hyperlinks, hashtag creation, event specific branding, etc.

• Logo creation & updates

• Website and Store builds & updates: Coding, imaging, headers, multimedia, downloads, landing pages, video embedding, CTAs

• Merchandise Design & Creation: T Shirts, CDs, DVDs, pins, stickers, hoodies, hats, mouse pads, cups, etc.

• Graphic Design-Digital & Hard Copy: Tour posters, fliers, merchandise, thumbnails, animated gifs, multimedia, reels, Single & LP Releases, etc.

• Multimedia & Video Creation: Live show projected video imaging, YouTube: Short & Long, editing, rendering, publishing, etc. 

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